How To Recommend The Right Skin Care Products
You don’t need a degree in Somatology to do a skin analysis.
By making use of the following 3 questions you will have enough information to recommend the correct daily skin care products as well as treatment products for your client’s specific skin care concerns of your client.
How do I give the correct recommendations?
Ask the following 3 questions:
Allow your customer to answer each question before posing the next one and ask them to clarify anything you are unsure of.
- What skin type do you think you have?
- Why do you think that is your skin type?
- What else concerns you about your skin?
1. What skin type do you think you have?
This question allows you to assess what daily skin care range to recommend to your customer.
Possible answers can be:
- Normal skin
- Combination skin
- Dry/ Dehydrated skin
- Oily/ Problematic skin
- Sensitive skin
- I am not sure
2. Why do you think that is your skin type?
1. Normal skin
The normal skin type is characterised by a radiant complexion. There are very few imperfections, barely visible pores, and no severe sensitivity. It glows with an inner, health which indicates good blood circulation.
Normal skin is not too dry or too oily. It displays a rosy, smooth texture, and the skin’s elasticity is good. There are no visible blemishes, flaky areas or greasy patches on the skin.
***Best products to recommend: Hydrafine Range
2. Combination skin
As the name implies, a combination skin type can be part dry, part oily or part normal in some areas. Like the T-zone (chin, forehead and nose). The most common combination skins are dry with a normal T-zone, or normal with an oily T-zone. Usually the T-zone suffers from large pores, shininess and blackheads.
***Best products to recommend: Hydrafine Range
3. Dry/ Dehydrated skin
Dry skin is a common skin condition characterised by insufficient oil content in the upper layers of the skin called the epidermis. Dehydration of the skin or lack of water is confused with a lack of oil in the skin.
Dry skin can affect all age groups but is more common as we age due to the reduction of oil production. In elderly individuals, the skin loses natural oils and lubricants over time. This increases their risk for dry skin.
Dry skin can sometimes be invisible to the naked eye, or it can be characterised by a fine, dry, powder-like appearance. If left untreated, the skin may become more irritated and can lead to the development of red rashes. Also, secondary bacterial infections such as eczema, cellulitis and skin discoloration can occur.
Dehydrated skin means that your skin is lacking water. It can be dry and itchy and perhaps dull looking, too. Your overall tone and complexion may appear uneven, and fine lines are more noticeable.
While dehydrated skin can be a nuisance, it’s relatively easy to treat with the right lifestyle changes and Annique skin care products. Treatment begins from the inside out to replenish and maintain hydration throughout your body.
Dehydrated skin can appear dry, but it’s not the same as having a dry skin type.
Dehydrated skin vs. dry skin
Dehydrated skin is sometimes discussed synonymously with dry skin. However, these are two different phenomena.
While dehydrated skin lacks water, dry skin lacks natural oils (also called sebum). Also, dry skin is a skin type, while dehydration is considered a condition.
Skin types are classified as normal, dry, combination, and oily. You’re born with one type of skin, but it can change with age and season. When you have dry skin, your sebaceous glands don’t produce enough natural oils.
***Best products to recommend: Lucid Range
4. Oily/ Problematic skin
Oily skin is characterised by a thick, shiny appearance with visibly large pores. The skin becomes too oily because the sebaceous glands produce an increased amount of lipids on the skin’s surface.
This makes the skin prone to blackheads, blemishes, acne, and other skin imperfections. Oily skin occurs in men more than women and can significantly affect younger persons, specifically adolescents. Since more active oil glands are in the T-zone, the nose, forehead, cheeks, chin, neck and even the chest tend to be affected the most.
6. Sensitive skin
Although not a “skin type” but rather a symptom caused by different factors, sensitive skin is characterised by frequent redness, burning, itching or dryness as a reaction of the topical application of skin care products or other stimuli.
Sensitive skin may be triggered by the following:
Weather changes: During the winter season, cooler air combined with central heating can cause the skin to become dehydrated and more sensitive. In contrast, the sun’s UV rays during summer can damage the skin barrier and cause sensitivity as well.
Dirt and pollution: Smoke, dust, exhaust and other pollutants that mix with the air are absorbed by the skin’s natural barrier. Over time, it can weaken and irritate the barrier, affecting its function to leave the skin feeling more sensitive.
Lifestyle: Lack of sleep and exercise, smoking, and poor diet are associated with skin sensitivity. They have a negative impact on the skin and may alter its natural function.
Hormones: This particularly affects women more than men. Hormonal fluctuations during pregnancy, menstruation and menopause can cause skin sensitivity. Lack of hormones called estrogen may significantly affect the function of the skin’s barrier, resulting in dehydration, wrinkles, hyperpigmentation and skin sensitivity.
Stress: When the body suffers prolonged stress, it produces more cortisol which may trigger an increase in oil production and, in severe cases, limit the blood flow to the skin. All of these may affect the function of the skin’s barrier which can lead to skin sensitivity.
7. I am not sure
If you and your client are unsure of your client skin type it is recommended to treat her skin as if she has a sensitive skin.
Your STEP-BY-STEP GUIDE to treating sensitive skin with Annique’s Sensi Crème
Use the Sensi Crème as a cleanser in the evenings, a moisturiser (throughout the day or at night time), and a masque (twice a week) for 10 to 14 days (30 days or more if needed).
Rinse your face with Rooibos tea in the evenings and mornings.
Replace the Sensi Crème in your skin care routine every 10 to 14 days (30 days or more if needed) with ONE other Annique product.
Start with the Lucid Calming Cleansing Crème or Hydrafine Gentle Cleanser or Synergy Oil Control Cleanser and still use the Sensi Crème during the day and night time as a moisturiser and night cream with the Skin Detox and Hydrafine Skin Refining Freshener or Lucid HydraRestore Freshener or Synergy Clear Complexion Freshener.
After another 10 to 14 days you can add the Annique Revitalising Cream if rejuvenation is required or the night cream suitable for your skin type, which is needed for nourishing.
It is still recommended that you use the Sensi Crème for a moisturiser and throughout the day for as long as needed. Keep doing this until the Sensi Crème has been replaced by a normal Annique skin care range.
Advise your customer to keep her Sensi Crème handy for when her skin starts to itch or react as a result of exposure to the elements, hormonal changes, seasons and anything that might cause a sensitive reaction.
3. What else concerns you about your skin?
Possible answers can be:
Ageing: Forever Young Revitalising Cream, Returnyouth, Bo-Serum, Anti-Ageing Serum, Q10 Therapy, OptiRooibos, OptiMega and Green Rooibos Tea
Black Heads | White Heads: Essense Skin Detox, Liquid Skin Nutrition, Exfoliator, OptiDerm
Bags under eys: Eye Therapy, Detox Tea
Dead Skin Cells: Exfoliator, Q10 Therapy
Eczema: Resque Crème, Baby Lotion, Sensi Crème, OptiMega, OptiToniQ+, OptiC, OptiDerm, Rooibos Tea
Enlarged pores: Q10 Therapy, Revitalising Cream, Returnyouth, OptiC
Pigmentation Marks: Brightening Treatment, Rooibos Miracle Tissue Oil, Annique foundations, Derma Protect SPF 20, exfoliator
Pimples: Face Facts Range, Resque Essence, Resque Crème, OptiMega, OptiVite, OptiToniQ+, Green Tea
Scarring: Rooibos Miracle Tissue Oil, exfoliator, Revitalising Cream, Liquid Skin Nutrition, OptiC, OptiDerm
Veins: Revitalising Cream, Q10 Therapy, OptiC, OptiMega
Wrinkles: Q10 Therapy, Revitalising Cream, Returnyouth, OptiVite, OptiC